The other day I saw a comment about QR Codes – you know those little squashed fly looking things that you scan with your smart phone and they go to a URL.
You know the ones, you see them in posters and ads.
Well I’ve seen websites and twitter postings dedicated to bagging them out. One marketing person said that anything that involves 3 steps is useless.
I have a couple of issues with this.
1. The QR code is free – unless you pay for it but I can’t for the life me think why you would. Even if you only get three people to your site or sign up to your newsletter or download your app, that is three people that you got for free.
Cause you wouldn’t be stupid enough to run an entire campaign based on a QR code would you?
A few weeks back I was talking to another promotions professional. Lets call them Bob. Bob spent $6k on an online marketing campaign. Bob got a 0.02% click through rate. Bob was thrilled, as normally he was expecting a 0.01% click through. The ad company was also thrilled.
Needless to say that the campaign was a little dry but whatever. That is $6k and a small click through rate. Why not put a QR code on that. Or a QR code on the print campaign that ran alongside it. Even if you get a similar rate – like a 0.01% scan rate, you’ve virtually got a bonus click through.
What’s the problem. If you don’t want to, like all marketing, if you don’t like it or don’t care, you will ignore it. If you don’t you can offer so much more information.
Number 2 – Really 3 steps? Are we now so lazy?